Cherrapunjee to be brand of North East India tourism: Meghalaya CM

Cherrapunjee, a hamlet in Meghalaya popular among tourists as the place with the maximum rainfall in the country, will be promoted as a brand to boost tourism in the northeast, according to Chief Minister Mukul Sangma.

“During my tour of Europe last year, we were asked where we were from. When we said we are from Meghalaya in India, people did not recognise the name. But when we mentioned that we are from the state of Cherrapunjee, people instantly recognised the name,” CM Mukul Sangma said Wednesday.

Addressing the inaugural ceremony of the Dec 8-11 Cherrapunjee Indigenous Festival 2010, he said tourism was the best sustainable avenue for economic uplift in the state.

Cherapunji Picture

“Selling Cherrapunjee (as a tourist destination) alone will not be enough. We need to integrate the northeast as a composite destination and work with other states,” the CM Mukul Sangma said.

Cherapunjee image

He said development of tourism in Meghalaya needed the direct participation of the people, especially the youths.

Cherapunjee Photo

He said that the state’s tourism ministry already has a policy of giving financial assistance to people who wished to develop tourism infrastructure, and more such benefits would be announced through the new policy.


News : Assam Tribune
Photo Credit : Satyakam Dutta

2 thoughts on “Cherrapunjee to be brand of North East India tourism: Meghalaya CM

  • December 12, 2010 at 7:25 am

    We would like to thank the Meghalaya Government for giving us the opportunity to be the first band to play on the opening day of Cherrapunjee Indigenous Festival. The landscapes were so beautiful.

  • May 31, 2020 at 5:52 pm

    I loved reading your blog post – “Cherrapunjee to be brand of North-East India tourism” and the few other exciting stories.

    I belong to Assam, and I run a blog –, which is about different shade to exploring India’s NorthEast.
    A lot of what I write has come from my experience in exploring the length and breadth of Northeast for close 15 years – first as a Rural Marketing faculty, and a later decade as a travel explorer

    Would love to read more exciting stories and collaborate


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